Electrolyte brand Waterboy hosted a Tulum trip for influencers and community, but it played out poorly on social media. The misstep got people talking, but whether it's pushing sales is questionable.
Well now I've heard of Waterboy thanks to Dahvi's Substack lol! A somewhat unrelated comment, ish, but I always recommend whenever it comes up... Purple Tree "post celebration" pills. Bought them originally for our wedding guests, and kept buying them years after, because they work so damn good. I never go on vacation without them.
My 70-yr-old mom's a somewhat heavy drinker (she parties more than I do lolll) and she's their most outspoken advocate. I really was SO shocked at how well they work. Wipes out a good 80-90% of hangover symptoms.
Only tip if you ever try them -- they upset my stomach if I take it on an empty stomach, so I usually take them during or after drinking (and eating of course). 😊
What a great piece, Dhavi! I always say that PR should be a key component of these efforts, managing messaging and content to ensure the brand takes center stage. Some efforts are not designed to drive sales, but rather to increase brand awareness. I would have a problem representing a brand that portrays people as always having a hangover! I will look into it now. You got me intrigued:)
I saw a lot of comments online, but couldn't figure out what all of the chatter was about so this was a super helpful read! The content to be captured on the trip should've been better thought out beforehand to at least give them a baseline of branded content in addition to the 'casual' content.. I've heard of Waterboy before, but they missed an opportunity to show us how it's different than the other brands out there. It seems like they just added to the noise instead of making themselves stand out on shelves
yes exactly! there are sooo many electrolytes out there. no need to buy this if it’s just another face in the crowd (with an annoying social media manager at that!)
Well now I've heard of Waterboy thanks to Dahvi's Substack lol! A somewhat unrelated comment, ish, but I always recommend whenever it comes up... Purple Tree "post celebration" pills. Bought them originally for our wedding guests, and kept buying them years after, because they work so damn good. I never go on vacation without them.
My 70-yr-old mom's a somewhat heavy drinker (she parties more than I do lolll) and she's their most outspoken advocate. I really was SO shocked at how well they work. Wipes out a good 80-90% of hangover symptoms.
Only tip if you ever try them -- they upset my stomach if I take it on an empty stomach, so I usually take them during or after drinking (and eating of course). 😊
ummm thank you!!! i will always take these kinds of recs. going to look into this now!! 🎉
What a great piece, Dhavi! I always say that PR should be a key component of these efforts, managing messaging and content to ensure the brand takes center stage. Some efforts are not designed to drive sales, but rather to increase brand awareness. I would have a problem representing a brand that portrays people as always having a hangover! I will look into it now. You got me intrigued:)
haha yeah i guess i am now the one giving them free press lolllll
I saw a lot of comments online, but couldn't figure out what all of the chatter was about so this was a super helpful read! The content to be captured on the trip should've been better thought out beforehand to at least give them a baseline of branded content in addition to the 'casual' content.. I've heard of Waterboy before, but they missed an opportunity to show us how it's different than the other brands out there. It seems like they just added to the noise instead of making themselves stand out on shelves
yes exactly! there are sooo many electrolytes out there. no need to buy this if it’s just another face in the crowd (with an annoying social media manager at that!)