Note to Publicists + Founders: Don't Get Too Excited If an Editor 'Opens' Your Email

Think of it as your crush watching your IG story... it often means NOTHING, and I'll explain why...

Photo by Christin Hume on Unsplash

If you’re one of those folks with the ol’ email tracker, it may not be serving the purpose you think. I was hanging out with a publicist the other day, and she referenced a smaller client she recently signed. She said was excited because a particular editor has been opening all of her pitch emails, so she thinks it could be a step toward interest.

I had to let her down gently…